Pearl Harbor not a surprise Essay -- essays research papers

Introduction Pearl Harbor was vulnerable to flack because of the obstruction of defense and warning.     I.     Signs of Japans intent to clapII.     Politics involvementA.      war supportB.     Eight-step planIII.     Neglected warning signs near Pearl Harbor soon before the attackA.     Midget subs     B.     Radar detectingThe attack on Pearl Harbor has been known to be a complete surprise. Whenever one thinks about it, they con placer that it was. They may think that it was a total surprise just for a fewer small warning signs that our government seems to have ignored. Children are taught that Pearl Harbor is the "Surprise Attack on Pearl Harbor" in school. It has gone into history as this. Even the president, Franklin D. Roosevelt, said in a speech soon after the attacks it was, but he w as lying. Franklin D. Roosevelt, in fact, and a few select top armed forces advisors working closely with him are directly responsible for the surprise of the attack on Pearl Harbor. Many opportunities to prevent and push the attacks upon Pearl Harbor were never taken.The United States government knew well of Japans intent to attack Pearl Harbor well before the occurred. The attack may have been a surprise to Pearl Harbor, but it sure wasnt to Franklin D. Roosevelt and few select top armed forces advisors of his. An investigation after the attack revealed that the intercepting station received at least forty-three different de computer coded messages that had clues to the attack. The president had at least four intelligence officers under direct orders from Roosevelt. They had decoded the Japanese code and had been monitoring their communications before the attack. They knew all about news of the planned attack. In 48 hours before the attack, LTC Clifford M. Andrew, was told to bur n forty file cabinets of top clandestine information on Pearl Harbor so no investigation could seek out the truth which was labeled top secret and destroyed.Why did Franklin D. Roosevelt draw a blank any warnings to go though to Pearl Harbor? He knew that most of American society before the Pearl Harbor bombing believed in the estimation of isolationism. The only wa... ...he attack started, umteen soldiers thought it was a drill and nobody took action right away.There may have been a positive side to the attack. Overall, Roosevelt did many things considered wrong and abusive to his right of presidency. However, had he not, the United States may never have entered the war. And certainly we would not have been as united in our stand against evil, for the surprise attack on Pearl Harbor made Americans sympathetic for our striped men and women, causing more help from the mass majority of Americans, eventually leading to victory in World War II. Had Nazi Germany won, no one knows t he extent of evil that would have been caused. Even though Franklin Delano Roosevelt did many wrong things, his reasoning was good, and we were victorious.Yes, in its self, December 7th 1941 was known mostly to be a day that will hold out in infamy, for the destruction of start up of Americas military power, many lives lost, and the start of the war for the U.S. To sum this report up, December 7, 1941 should be better known for the day that will live in infamy because of the obstruction of warning or basic defense that would have certainly saved many lives and military property.

Importance of the Eunuchs in Elizabeth Inchbald’s The Mogul Tale Essay

Importance of the Eunuchs in Elizabeth Inchbalds The mogul Tale The eunuch is an integral part of the 18th century play The Mogul Tale, by Elizabeth Inchbald. He serves a historical role by being the Moguls advisor, watchman, and, most importantly, hargonm guard. Eunuchs are generally defined as castrated males and are thus excellent choices to guard the Moguls women no fear of the guard taking the ladies for himself. Inchbald reinforces these noble positions by showing the eunuch as the Moguls right-hand man. But with the passing of time these traditional roles have died along with the people who embraced them. Eunuchs now exist in an India that has all scarcely forgotten their position as protectors. They are now part of a larger, marginalized group that exists on the fringe of Indian society - the hijras1. Hijras include such minorities as eunuchs, hermaphrodites, transvestites, transsexuals, and homosexuals and literally means neither male nor effeminate2. M ost hijras undergo a secretive castration operation as part of their religious rites. Because of this secretiveness it is unknown as to the exact number of hijras in India. They are described, and describe themselves, as the third sex somewhere inbetween and beyond male or female3. They see themselves as existing inside and above society. Even so, theirs is a day-to-day existence.Hijras make their money one of three ways as beggars, as entertainers at traditional ceremonies, and as prostitutes. As beggars hijras are aggressive. Three to four will confront individuals, clapping and making hand gestures. If they are given money, they spread bountiful blessings of fortune and fertility to the giver and his family line. But if they are... ...oduction of Hijras in Comtemporary Indian Politics. Social Researchv70.1 (spring 2003) 163(39). (Reddy 181)6 Reddy 1657 Reddy 1768 Butalia 59 Reddy 17710 Reddy 16411 In from the Outside Indias Long Mistreated Eunuchs are Te aming Up to Demand Equal Rights and Better Health Care. Time world-wide v156.11 (Sept 18,2000) 25. (In from the Outside 25)12 Allahbadia and Shah 4913 Allahbadia and Shah 4914 Slijper, Froukje M.E. Neither Man nor Woman The Hijras of India. Archives ofSexual Behavior v26 n4 (Aug 1997) 450(4). (Slijper 452)15 Pimlott 4616 Pimlott 4717 In from the Outside 2518 Allahbadia and Shah 4819 Reddy 16620 Reddy 16421 Reddy 16622 In from the Outside 2523 Reddy 178-924 Reddy 16625 Reddy 16426 Reddy 167-827 Reddy 170

Martin Luther Essay -- essays research papers

The year 1483 certainly was not the best of times and arguably not the worst of times moreover it was a notable time in that the birth of one Martin Luther did occur and the re-birth of Chris xdom was not far away. Eisleben, Germany is noted as the birthplace of young Martin Luther just ten days into November. Germany at that time was a place of emperor butterflys, princes, princelings, nobles, lords and knights. A place once called the Holy Roman Empire of the German Nation. A place that had no qualms with poverty or those who lived povertys reality, the peasants. One of the many odd things about young Martins Germany was the fact that the princes at that time were made up of archbishops and bishops who had been appointed by the pope (so much for separation of church and state). In 1483, Emperor Frederick III presided over what can be described as a violent and deplorable Germany, a land that hosted torture and established a new class of peoplethe executioner. Debate over the de ath penalty was non-existent for however young Martin would grow up to support state executions as being divine punishment. Todays electric chair seems humane compared to the wheel, the guess, or being boiled to death in oil or water, styles of execution that were a common place in young Martins time. modern Martins Germany was a lively and interesting place but everything except static. The fire of change was tiny but being kindled with embers from corrupt clerics, the dying of the flat earth theory and the invention of the printing press were but a few. Change was emphatically in the wind.Hans and Margarethe Luther had four boys with Martin being the second, and one of ii to survive the dreaded plague. Hans went from laboring in copper and silver mines to later owning several small foundries. Despite the promotion, the Luthers were still not far from canonic peasantry, but young Martin did enjoy some of the better things life had to offer such as an education. Though he coul dnt escape the infrequent brutal beatings at the hands of his parents, he did at times play like the other kids. Martin enrolled in the University of Erfurt in the spring of 1501 with a solid primary and alternative education behind him, and he intend on studying law. Like most institutions of higher learning at that time, Erfurt concentrated on philosophy and that meant thought process and reasoning one would say you... ...Leo X called for a hearing in Rome but Martin argued it should be in Germany with German judges. His prince Frederick the Wise agreed and got the emperor to sign on. Ausborg would be host to the hearing though Rome preferred Martin be bound in chains, fetters and handcuffs and delivered there. Things went so bad at Ausborg, Martin ended stealing away at night to stagger back to Wittenberg, dazed and feeling alone. At Martins hearing, the Church stood strictly on its tradition and its assumed place of authority. Martin stood on scripture. While this was going on the people of Germany were watching and were stirred by the spirit of the debate. Martin stayed the course and things continued to heat up with the Roman Curia investigating and condemning him in 1520, and a year later excommunicating him. They summoned him to appear before Emperor Charles V at The Diet of Worms, and they expected him to recant his position. He didnt. Upon his condemnation, his prince lay him in hiding at Wartburg castle where he would translate the New Testament from Greek to German and also go down in account statement as the progenitor of the Protestant Reform Movement. Christendom would forever be changed.

Warrior Marks Essay -- essays research papers

Warrior MarksFemale circumcision is a traditional ritual that is mostly practiced in Africa on young young ladys with ages that vary from birth to pre-pubescent. It is reported to have its origins (with varying degrees of reliability) in ancient Egypt. Female circumcision was also discovered being practiced in Hesperian India and eastern Asia until it was knocked out(p)lawed around the turn of the 20th century (common era). The procedure is varied through three different types of circumcision Infibulation, clitoridectomy and Sunna. Clitoridectomy and Sunna atomic number 18 minor version of the circumcision with Infibulation being the most drastic. These practices cause serious health hazards in some women, which become greater in adult years with the approach of menstruating, intercourse and childbirth.Clearly, there must be a powerful reason for this procedure to continue given the complications and mandatory repetitious post surgeries. Some explanation must be taken in order to understand why women are put in such peril. The answer lies in kitchen-gardening. A persons culture and background define the belief system and understanding that a person holds as innate truth. All choices and decisions are made because of culture and anything that is in pose opposition to culture affects the decision process and their beliefs. Other important elements to understanding the continuance of female circumcision are social and religious traditions, power/alienation relationships, and aesthetical tastes. Is this longstanding tradition necessary and if so are there ways to incorporate more conducive (sterile instruments, medically certified/experienced doctors, age limit, etc.) methods of playacting the operation? However unnecessary an outsider may think the practice is, the irrevocable fact is that this tradition is an important element of cultural identity. If the operation someways was not completed by a certain age in the girls life, she would be encouraged b y her peers as well as her elders to seek out and request the circumcision.Different from most traditional practices in African, female circumcision is exclusively reserved for womens presence and men are excluded from detailed knowledge of limited events. Females normally have these operations performed on them before or at puberty. It is common for the mother or other close relative usually holds the girl in pa... ...iciently abhorrent that we will actively work to change the behavior.I would recommend that the United Nations take a more practical stand on the issue and begin to put in place alternatives that will at the very least make the practice of female circumcision more sanitary. These organizations offer condoms to constrain the spread of aids and food resources to incite healthy eating habits so they should begin to train these countries to complete the practice in exact medical form. This does no mean that the United Nations or any other organization agrees with the p ractice, it simply means that positive efforts are being made towards reducing unnecessary later effects. We will never be able to address whether or not the process is necessary because we do not understand the culture. However, we can make it better. Everyone in America does not agree with abortion, which could be considered female genital mutilation, however the choice to have the procedure done is available and it is available under medically trained doctors that are focused on keeping the patient safe. The patients of female circumcision should also have these options available. To understand does not mean to condone.

Provoking Revenge In Hamlet Essay example -- essays research papers

Storming into the palace and throwing accusations at Claudius, Laertes reveals he is impulsive. Laertes anger is due to the dishonor that has been inflicted on his family by Poloniuss murder. Claudius takes advantage of the jerky appearance of Laertes, by provoking Laertes into assisting him in plotting villages murder. Shakespeare uses Laertes non only as a gun in the story, but as a contrast to the pensive settlement. Both men seek the same kind of justice but chose different paths to bring in it. Laertes acts on anger without thinking, but critical point waits, debating the consequence of committing murder. Laertes function is to contrast Hamlets sensibility with his incensed spontaneity.Claudius manipulates to his advantage Laertes lack of hesitation and earnest temper. Winning Laertes support by flick Hamlet as a malicious killer Claudius provokes Laertes to avenge Polonius. Claudius gives Laertes initiative to kill Hamlet saying for Hamlets "death no point of blam e shall breathe"(227) on the killer. Laertes is eager to "be the organ"(227) that aids Claudius in killing Hamlet, but to sort out sure Laertes is not "a heart without a heart"(231) Claudius questions Laertes love for his father. This is Laertes breaking point. Laertes wants immediate action so that his "revenge leave alone come"(225), not thinking of the consequence. His ability to ignore what will result from his revenge contrasts Hamlets turmoil over killing Claudius.Because Hamlet... Provoking Revenge In Hamlet Essay example -- essays research papers Storming into the palace and throwing accusations at Claudius, Laertes reveals he is impulsive. Laertes anger is due to the dishonor that has been inflicted on his family by Poloniuss murder. Claudius takes advantage of the sudden appearance of Laertes, by provoking Laertes into assisting him in plotting Hamlets murder. Shakespeare uses Laertes not only as a catalyst in the story, but a s a contrast to the pensive Hamlet. Both men seek the same kind of justice but chose different paths to attain it. Laertes acts on anger without thinking, but Hamlet waits, debating the consequence of committing murder. Laertes function is to contrast Hamlets sensibility with his incensed spontaneity.Claudius manipulates to his advantage Laertes lack of hesitation and hot temper. Winning Laertes support by painting Hamlet as a malicious killer Claudius provokes Laertes to avenge Polonius. Claudius gives Laertes initiative to kill Hamlet saying for Hamlets "death no wind of blame shall breathe"(227) on the killer. Laertes is eager to "be the organ"(227) that aids Claudius in killing Hamlet, but to make sure Laertes is not "a face without a heart"(231) Claudius questions Laertes love for his father. This is Laertes breaking point. Laertes wants immediate action so that his "revenge will come"(225), not thinking of the consequence. His ability to ignore what will result from his revenge contrasts Hamlets turmoil over killing Claudius.Because Hamlet...

Provoking Revenge In Hamlet Essay example -- essays research papers

Storming into the palace and throwing accusations at Claudius, Laertes reveals he is impulsive. Laertes anger is due to the dishonor that has been inflicted on his family by Poloniuss murder. Claudius takes advantage of the choppy appearance of Laertes, by provoking Laertes into assisting him in plotting crossroadss murder. Shakespeare uses Laertes not only as a catalyst in the story, but as a contrast to the pensive hamlet. Both men seek the same kind of justice but chose different paths to attain it. Laertes acts on anger without thinking, but Hamlet waits, debating the consequence of committing murder. Laertes function is to contrast Hamlets sensibility with his incensed spontaneity.Claudius manipulates to his advantage Laertes lack of hesitation and hot temper. Winning Laertes support by pictorial matter Hamlet as a malevolent killer Claudius provokes Laertes to avenge Polonius. Claudius gives Laertes initiative to kill Hamlet saying for Hamlets "death no twirl of blam e shall breathe"(227) on the killer. Laertes is eagre to "be the organ"(227) that aids Claudius in killing Hamlet, but to make sure Laertes is not "a lay out without a heart"(231) Claudius questions Laertes love for his father. This is Laertes interruption point. Laertes wants immediate action so that his "revenge depart come"(225), not thinking of the consequence. His ability to ignore what will result from his revenge contrasts Hamlets turmoil over killing Claudius.Because Hamlet... Provoking Revenge In Hamlet Essay example -- essays research papers Storming into the palace and throwing accusations at Claudius, Laertes reveals he is impulsive. Laertes anger is due to the dishonor that has been inflicted on his family by Poloniuss murder. Claudius takes advantage of the sudden appearance of Laertes, by provoking Laertes into assisting him in plotting Hamlets murder. Shakespeare uses Laertes not only as a catalyst in the story, but as a contrast to the pensive Hamlet. Both men seek the same kind of justice but chose different paths to attain it. Laertes acts on anger without thinking, but Hamlet waits, debating the consequence of committing murder. Laertes function is to contrast Hamlets sensibility with his incensed spontaneity.Claudius manipulates to his advantage Laertes lack of hesitation and hot temper. Winning Laertes support by painting Hamlet as a malicious killer Claudius provokes Laertes to avenge Polonius. Claudius gives Laertes initiative to kill Hamlet saying for Hamlets "death no wind of blame shall breathe"(227) on the killer. Laertes is eager to "be the organ"(227) that aids Claudius in killing Hamlet, but to make sure Laertes is not "a face without a heart"(231) Claudius questions Laertes love for his father. This is Laertes breaking point. Laertes wants immediate action so that his "revenge will come"(225), not thinking of the consequence. His ability to ignore w hat will result from his revenge contrasts Hamlets turmoil over killing Claudius.Because Hamlet...

Key Business Issues Relating to Best Value Management

The Key pipeline Issues Relating to Best jimmy Management and Strategic Development in the Housing/Regeneration Industry & New Business and Asset Management are inclusive of what is termed Best Value. In the Housing Industry the 4Cs of best value are applied to every review. The quad Cs are (1) Challenging why and how a service is being provided (2) comparing performance with the performance of others in the industry (3) embrace of fair contender as a means of securing efficient and effective services (4) consulting with topical anesthetic taxpayers, customers and the wider business community.Under the Best Value standard, local authorities have a duty to make arrangements to secure continuous return in the way in which its functions are exercised, having regard to a combination of economy, might and effectiveness. (What is Best Value?, 2006) Best Value is defined as providing local people what they want, when they want it, at a price they are willinging and fit to pay. Its also intimately being imaginative in how local needs are met. (What is Best Value?, 2006) Other principles of Best Value are stated to include being accountable to local people. They have to listen to and consult the people they are there to serve. They have to report regularly on what they have achieved and what they are planning.facial expression to continuously improve. Sometimes this will come through many small changes, sometimes through larger changes when the existing service is fundamentally challenged.Setting targets and in public reporting achievement against them.Cutting across departmental boundaries, rather than just looking at services individually. Councils can also work with other local agencies to tackle issues beyond the reach of a single service and need co-operative working with partner bodies.Developing partnerships with the private heavens, with communities and agencies, and between authorities. These partnerships will be able to review services jointly, dev elop local plans, acting together to achieve local outcomes, and provide services in some cases.Being open intimately service delivery. Councils shouldnt assume that they should deliver activities if other more efficient and effective means are available. This is not to say however that authorities essential tweet their services out what matters is what works best for delivering services to the community, so an open mind is call for. (What is Best Value?, 2006)PART A Critical Review of the quick Key Business Issues Related to Best Value Management and Strategic Development in the Housing Management, Regeneration, New business and Asset Management Industry.In the assessment of DHA the comments provided by the inspecting agency were in the areas of the following which require improvement(1)Effective Financial and Corporate Governance(2)Asset management, including repairs and response management(3)Reinvestment in Current carry to meet the Decent Home Standards(4)Poor procuremen t and project management systems(7)High levels of social behavior and poor neighborhood communities.According to the standards of Best Practice in this industry duty to the local people is considered comminuted. It is necessary that Dante Housing Association listen to the residents it is critical that Dante Housing Association consult with the residents and it is critical that Dante Housing Association report on a regular basis to the residents and aver them what plans are in process.All of these actions herein stated fall directly in line with numbers 1, 2, 4, 5, and are associated with number 7 of the problem areas that must be focused on in the six months allotted for Dante Housing Association, hereafter referred to as DHA to make the necessary changes and improvements. In fact, the continuous view toward improvement is necessary to be instituted into the principles and practices of DHA so it is important that this perspective and standard be initiated into all aspects of impr ovement toward which this report is focused.The regular reporting and accounting publicly is critical as well in the process of instituting Best Value standards for DHA because to meet the goals that are set for DHA is not enough, because without reporting of these goals and their achievement publicly then the public will not be aware of what DHA is doing and may assume that DHA is doing nothing.DHA must institute a principle of collaboration across boundaries both within and outside of DHA in order to attain the best prices, gain the cooperation and assistance of other agencies position to offer such assistance because so many times the changes that are needed are bigger than DHA has the capacity to provide single-handedly. This leads to the next issue which is the need for DHA to establish partnerships and cooperative efforts with other companies in both the public and private sector and for the reasons as just stated.Finally, DHA must agree to consider options available in servic es delivery and if outsourcing some of these delivery of services might mean savings, efficiency and effectiveness then DHA must prepare itself to make the necessary changes to deliver services in the most effective and efficient manner possible.

Alex and the Amazing Time Machine ?

Thank goodness I made it rear in ace piece. I tolerate my brother and the world is happy once more. Especially since Carl and Little Davy have been sent to the beginning of judgment of conviction. First, Id like to say that I have finally and successfully finished building my metre machine but theres a story behind that Psycho gave me this booster for the time machine to finally welcome it running. When I got home, I was pretty excited because I was sure that it was passing to work. Unfortunately, it didnt work. I was so frustrated and shake off asleep with Scout in my arms. That same night, forgot to turn off the machine.Sometime between that and waking up this morning, my dog Scout disappeared. I was really scared and neuronic but I had to go to school. Later that day, my school had a field trip to the museum. In the museum, we saw these dioramas of early man and I kept visual perception this dog that looked an awful lot like Scout. I realized it was Scout and at that poin t it hit me that she might have gotten into the machine while I was sleeping and went back in time and became known as a thoropulis. The explanation behind the thoropulis was that it seemed to have always been searching for something or someone.My guess is that she was hard to pass water home. As my class was learning more and more about this thoropulis it hit me that it could only mean that the time machine actually worked I was so excited to get back home because this meant one thing I could travel in time and save my brother When my class and I got back to the bus from the museum, the same white van that Carl and Little Davy drive turned up at the museum. Todd and I became super nervous because there was only one explanation as to why they were there they were after meTodd quickly hatched up a plan to distract Carl and Little Davy. He had the class get out of the bus to shield me from view. From that point, I ran back home and rushed to my room to activate the time machine. By accident in panic, I assemble it two years in the future instead of setting it to six weeks in the past. Once I was zapped to the future, I found myself in my chamber eject things looked a little different and looked A LOT nicer. When I stepped outside the house to walk around town, I came upon a banner that said Dalton Trumble taste sensation Day . Wait what?Theres a holiday for my dad? It turned out he wrote a famous book called, Alex and the Amazing era Machine. I stole one of the copies of the book from the future and brought it back to the past that way my father could actually write it. After that little adventure, it was time to save my brother Steven. I set the machine six weeks back in the past. After being zapped, I found myself in my bedroom again but this time I felt that there was a sense of cheeriness in the air that I hadnt felt since Steven was taken. While I was on my way to the tent, I had to make sure that I wasnt seen.The one place I could hide in was the t runk of my dads car. I hid there because this was the same day my family went to the camp retreat, which is where Steven was taken. It was such an uncomfortable ride being squished in the trunk. When the car stopped, I snuck out of the trunk when my family wasnt smell and grabbed a sleeping bag before closing it quietly. I went to a shed to collect some supplies that might come in handy to camp out in the woods to collect some strength and rest for what might be a dangerous mission. The next morning, I caught my fish for eat and was ready to save my brother.My plan however didnt really work out. I saw Steven had already been taken by Carl and was on my way to get him until Little Davy captured me. We were both put into the van and were asked a bunch of questions. Steven sat quietly but was clearly scared because he had no idea of what was going on. I ended up answering all of the questions but not entirely truthfully. Unfortunately, they could tell when I was lying and it looked l ike they were prepared for it too because separately time that I lied, they forced me to eat a forkful of worms that they had collected.By the time I answered all of the questions, I had eaten almost half of the plate of worms. YUCK Next thing I knew, Carl had me and Steven tied up to trees and he had a gun that shot people into a universe similar to ours except the universe he was going to rouse us to had no way of escaping. All of a sudden, Todd showed up with a metal baseball bat in hand. You could only imagine the shock I had when I saw him. Not to mention the relief Todd went straight for Carl and knocked his knees out. At that exact moment the gun was fired and hit a set of leaves.After Carl was on the ground moaning, Todd went straight to Little Davy and hit him in the knees as well. Once he was on the ground moaning like a baby, Todd ran to us untied us from the tree. We quickly tied up Carl and Little Davy and I used my time machine to open a portal to the beginning of ti me and sent them there. I closed the portal immediately so there would be no escape. I looked at Steven and explained that I had enough love for the both of us. I told him this because he always felt unloved. He was really happy to hear this and I received a great, big hug from my brother, which was really nice.Afterwards, I told him to come up with a silly story to explain to our parents as to why he was missing. When he left, I thanked Todd for coming back and being there to help bear my brother and me. It turned out that Todd found my time machine that I had left in the present in my room when I left to go to the past. A few weeks later, Todd went missing and I thought it was happening all over again Next thing I knew, he materialized himself in my bedroom holding a dog. Guess who that dog was. Yep It was Scout I gave them both a really big hug and thanked Todd for rescuing my dog.

The Five- Forty Eight

Peaceful Triumph in the Face of Evil At one and only(a)ment can be achieved without vengeance. Revenge is so basic, so fauna a reaction to evil it takes a higher level of thinking to achieve redemption without hateful spite and revenge. Atonement is gathering after the curse of rancor and internal violence brought on by maltreatment. When the goal is to equalize ones enemy rather than destroy him, the end result is fulfilling. Although one immediately wants to take down his aggressor, in the long run, he will discover that this does not bring him the slumber that they seek.In the short story The Five- Forty- eight slightly by John Clever, a businessman named Blake is kidnapped at gunpoint by his former secretary, Ms. cacography. She is mentally ill and angry with him for ignoring and promptly firing her after their one night stand, bringing him to a warehouse where she contemplates shooting him in revenge, but instead simply walks away. Having confronted the man that has wrong ed her without taking his life, Ms. flex eventually leaves the scene, reborn without her anger. redemption found in the absence of revenge is far more fulfilling a solution to a problem than one found through vengeance and violence. The Five- Forty- eight is a prime example of this philosophy. Ms. Dent feels that Blakes malice is the root of her unhappiness. While her mental illness has contributed to her deep inner turmoil, a great eff of it has been stirred up by his cruelly insensitive actions towards her. He preyed on her as he had other women, revealed through the narrators assertion that close to of the many women he had know had been picked for their lack of self- esteem (Cheever).This gives us a brief glimpse into Blakes past treatment of women. It is meant to be assumed that the women that Blake has known in the past are others that he was intimate with in brief and loveless affairs. Having said picked allows the reader to recognize that these were not simply women he h appened upon in passing, these were in fact women that he specifically chose amongst all others, having perceived them as the easiest targets. Most importantly, the narrator says that these women were picked for their lack of self- esteem. This reveals Blakes true predatory nature. He precious a woman he perceived to be weak and easy to manipulate for his own devices. Blake used Ms. Dents oversensitivity (Cheever) and lack of self- esteem (Cheever) in order to satisfy his own desires. Blake personifies evil within this story, and his actions against his secretary are the execution of aforementioned evil. Had Ms. Dent killed Blake and therefore vanquished evil, she would not confine found peace with her inner demons. Ms.Dent was quite ill to begin with, having spent eight months in a hospital prior to her work for Blake, and her handwriting giving the feeling that she had been the victim of some innersome emotionalconflict that had in its violence illogical the continuity of the l ines she was able to make on paper (Cheever). The use of the word victim incites that she is suffering unduly by no fault of her own. The idea that there is violence in her illness lends to the reader the severity of her disease.That the disease should have broken the continuity of the lines she was able to make on paper shows that the troubles of her disease are now pouring outward, evident through things so ordinary as her handwriting. Ms. Dent is quite ill, the impact of this illness becoming obvious long before she kidnapped Blake. Shooting him and thereby expressing the violence and conflict within her would push her over the limit and completely destroy her. Had Ms. Dent destroyed Blake, the evil in her life, she could never and been vindicated of the burdening emotional pain she felt.She is quite capable of overcoming the sadness he caused without violent death him. Ms. Dent successfully overcomes the reprobate, evil character in her life without killing him. After bringing him to the warehouse, Ms. Dent forces Blake to the ground, repeating several times, Put your face in the dirt (Cheever). He is now beneath her, having been forced to bend to her will so far as to put his face against the dirty floor of a city warehouse. She then goes on to say I can wash my hands of this (Cheever) several times as well.The washing of hands is an allusion to the Bible, where Pilate, the Roman ordinary who decided to hang Christ upon the cross, also claims to wash his hands of any fault he has in persecuting Jesus. In saying this, Ms. Dent cleanses herself of the filth in her life that has caused her such misery. She then leaves Blake there on the ground, crossing a wooden footbridge and disappearing. This crossing of the bridge metaphorically shows that she is now beyond the impedimenta that had impeded her ability to be happy, having done so without harming the obstacle itself, much like a bridge continues ones path over a river without ever disrupting it.The nar rator goes on to say that he saw by her attitude, her looks, that she had forgotten him (Cheever), and we finally know that she is ultimately at peace with herself, and has managed to find this peace without resorting to the ultimate violence of murder. Ms. Dent had purged herself of evil without ever having to destroy its source. The root of nearly all great pain and emotional toil is evil. However bid it may be to destroy this evil, to vanquish it, to kill it, this will never bring he who suffers the peace he seeks.Should Ms. Dent have killed Blake, she never would have found the redemption she sought. Forcing him into the dirt, lowering him below her, and therefore allowing her to elevate herself above evil gave her the fulfillment that she desired and alleviated the pain that she felt. John Cheevers The Five- Forty- viii shows us that the destruction of evil is not necessary when overcoming it. It is in elevating oneself above evil, the realization that one is greater than tha t which has caused one such suffering, that peace is finally found.

Frank Norris’ work “Vandover and the Brute” Essay

The development of versedity in Frank Norris work Vandover and the Brute is an interesting reflection of the Puritanical views that Americans cast towards informality, promiscuity and the consequences thereof. The importance of this book is that it openly examined this value system in 1914, a time when Vandovers behavior, even without the lycanthropy, was considered brutish and improper. Yet the American environs was in the midst of the first informal revolution as many untested women of the 1920s would don clothing that revealed their flesh and boyish haircuts for the Roaring mid-twenties.Again in the 1960s, the next major era of womens rights movements, sexuality would be tied to liberty and women would equate burning their bras and free love with freedom and independence. This book then is a look at how a young man might acquire the values of the community around him without ever organism taught directly that sex is dirty and that women are somehow degraded when they part icipate in it. The interesting thing about Norris work, which was published after his death, is that Vandover managed to acquire these direct notions of sexuality on his own.In the first chapter, the author points out that during his adolescent years Vandovers only female contact was with the housekeeper with whom he was constantly at odds. In addition, because his father would not discuss sexuality with him, he was forced to turn to an Encyclopedia Britannica to answers his questions about women and sex. He was subjected to the crude jokes and unconscious sexual immaturity of boys going through puberty, but without a mother, governess or other strong feminine influence to teach him right from wrong.Indeed, if one assumes that the author was in fact trying to make a statement about society rather than just tell a story about a maladjusted young man in the late 19th century, it becomes clear from the very first chapters that one of Norris indictments is against Vandovers father and his unwillingness to talk to his son about the facts of life. In dead, one of the underlying themes through the entire work is the idea that people only hint at their feelings and do not openly discuss the sexual nature of humanity even though it is a significant portion of their lives.One of the most interesting facets of this book is the discussion of Vandovers first sexual encounter and his embarrassment and guilt over it. If the situation had perhaps been handled with some amount of discussion, it might have prevented the events that would later occur, including Vandovers seduction of a great girl, her subsequent suicide, and his eventuality degradation to gambling and alcoholism.The authors message that society needs to quit hiding its own nature and lotion for the high class when they engage in reckless behavior is evident mid-book when Haight explains to Vandover that several of the young, classy women at a cotillion were drunk. Haight tells his friends that society should call a spade a spade and that when women of class drink too much they should be considered drunk as much as any man. This dual disapproval of the means by which people receive a sexual education and the double-standards applied to men and women is perhaps the most interesting passage in the book. some other interesting idea that Norris sets forth through the theme of the book and the story itself is that Vandovers sexuality and promisecuity are to blame for the turn of events for him, including the loss of his family fortune and his new-fangled role as a werewolf. Interestingly, rather than approaching the concept that Vandovers situation might be a result of his addictive behavior including his sexually predatory nature, his alcoholism and his gambling addiction, the reader is left with the idea that the bad things which happen to him are consequences of his sexuality alone.Though Norris portrays Vandover throughout the novel as a weak-willed individual who is too lazy to work h ard and get what he wants out of life, everything in his life is blamed on his sexuality and his desire for women of a certain type. The fact that Vandover does not settle down with a fine, upstanding woman, regardless of his feelings for her is seen as an affront to society as a whole. The most definitive messages about sexuality that are relayed via Vandover and The Brute are the concepts that sexuality exists as it does because people dont talk about it and that there are consequences for sexual behavior.The first concept is perhaps the most intriguing because it still applies now, almost 100 years later. Though we do not have the same direct of closed-mouth attitudes toward sex as Vandover encountered, it is not uncommon even in the modern day to find parents of high school students who do not want their children receptive to sex education for fear that the education will lead to promiscuity.Instead of teaching real information regarding the dangers, both physical and emotion al, of beginning a sexual relationship at the wrong time, too many parents concentrate on the Puritanical approach to sex education, associating it with guilt and sin. Young people are not properly educated regarding the safety issues of sex and sexually transmitted diseases continue at epidemic levels when they could be prevented with adequate discussion of the topic. Ironically, as we approach the 100-year comment for the publication, Norris primary criticism of the teaching of sexuality still stands today.

How to Write a Movie Review

How to Write a Movie Review Writing a photograph review is a great way of expressing your public opinion of a movie. The purpose of most movie reviews is to help the reader in determining whether they want to watch, rent or buy the movie. The review should give nice details about the movie that the reader fag make an informed decision, without giving everyway any essentials such as the plot or any surprises. Below ar our guidelines and tips for writing a good movie review. 1. make the movie The first step in writing the review is to watch the movie. Watch the movie in a relaxed environment you are familiar with.You do not want to be distracted by an unfamiliar room. Watching the movie a second time will help you to absorb a lot more detail about the movie. Most movie reviewers take notes as they watch the movie. 2. Give your opinion Most movie reviewers will give their opinion of the movie. This is important as the reviewer can express the elements of the movie they enjoyed ord is give cared. However, as in all good journalism, the reviewer should also give impartial details, and allow the reader to make their own mind over an leave the reader liked or disliked.Opinions should be explained to allow the reader to determine whether they would agree with your opinion . Many regular movie reviewers willdevelop a following. If one can find a reviewer who shares a similar taste in films, one can confidently follow the reviewers recommendations. 3. Who is your audience? You postulate to consider who your likely readers are. Writing a movie review for children requires a different approach than if writing for a movie club. Ensure you report on the factors that matter to your likely audience. 4. Give an outlineGive the outline of the movie, but dont give away essential details such as the end or any surprises. If there is a big surprise you want to entice readers by telling them something special happens, just dont say what. 5. Actors If the movie contains actor s, as most do, detail who is have in the movie and how well you think they acted. 6. Structure Did the movie follow a regular predictable story line, or did itget youthinking like a Quentin Tarantino movie? 7. Cinematography and lighting Give details about how well the movie was shot and directed.Was the lighting good in the moody scenes? 8. euphony Did the movie have its own score like Koyaanisqatsi or ET, or did it feature songs from popular artists? 9. Read, read and read Read and check your review thoroughly. It can be embarrassing to find errors in your work after it has been published. This is especially important for reviews that will be published on the Internet, as search engines are always looking for the correct spellings of keywords. wikiHow https//login. yahoo. com/config/mail? &. src=ym&. intl=au

Nursing Servant Leadership Paper Essay

As we develop into loss attractership, adept of the things we need to know is what it means to be a servant leader. Today such examples atomic number 18 greatly lacking. retainer leadership is a choice by a leader to follow the example of The Jesus Christ and The Mother Teresa and lead by serving, becoming a bondservant and fully grown his feel for others. Servant leadership is an inner attitude of the heart by which a person chooses to place himself or herself down the stairs the leadership of Jesus Christ and Mother Teresa. Christ often invited people to follow him. Some followed and many did not. One of the things to understand is the difference between obeisance and submission. A person in authority or general leader in our present society can command for obedience. Submission, on the other hand, is a choice by the follower to choose to follow a leader, and in like manner an inner attitude of the heart can never be commanded. Some chose to require to Christ and followe d him.Many chose not to submit to Christ and followed other religious leaders. Christ gives us the freedom to make the choice not to follow or submit. Most religious leaders out there serve the people and community first. The characteristics of a servant leadership as seen by Robert Greenleaf are listening, empathy, healing, awareness, persuasion, conceptualization, foresight, stewardship, straightness to the development of people and mental synthesis the community. (Greenleaf, 2002, p. 19-25) The first and most important characteristic of an gauzy servant leader is listening. A servant leader always listens to the concerns of his/her co-workers, faculty members, or patients and tries to find the most appropriate or the best solution to a problem. Leaders have traditionally been valued for their communication and decision-making skills. Although these are also important skills for servant leaders, they need to be reinforced by a deep commitment to listen intently to others. By listening intently, servant leaders seek to identify the will of their group members and help to clarify that will.For example, Mother Teresa had always listened to the concerns and conditions of the scurvy and needy people therefore, she dedicated her life into servicing and taking care of people who needed help and fulfilled her main purpose in life by believing that, Service to human is service to deity Listening is essential to the growth and well- be of a servant leader. Second, empathy is another important characteristic of an excellent leader. A servant leader strives to understand and empathise with others. People need to be accepted andrecognized for their specialty and uniqueness. An excellent servant leader assumes the good intentions of co-workers and colleagues and does not reject them as people, even when cardinal may be forced to accept certain behaviors. For example, Mother Teresa said that, The biggest disease today is not leprosy or tuberculosis, but kind of t he feeling of being unwanted.We can see Mother Teresa in her missionary work because she had established orphanages, leprosy outreach clinics, shelters for the homeless, the poor, the disabled, and the blind. Third, healing is one of the most vital characteristics of an excellent servant leader. One of the sterling(prenominal) strengths of servant leadership is the potential for healing ones self and ones relationship to others. Many people have broken pot liquor and suffered from a variety of emotional hurts. Although this is a part of being human, servant leaders recognize that they have an opportunity to help those with whom they come into contact. For example, Mother Teresa showed her empathy toward the unhealthy and hungry people by providing them with bandages, medicine, and nutritious food. Fourth, a crucial characteristic of an excellent servant leader is awareness. General awareness, especially self-awareness, streng and sos servant leaders.Awareness helps one to underst and issues involving ethics, power, and values. It lends itself to being able to view most situations from a more integrated, holistic position. For example, Jesus Christ had cured many people who were suffering from leprosy and gave life to many dead people, but he told them not to tell anyone because Jesus Christ knew that only he could make miracle happen, and if rumor had spread about his miracle, then his work of service would be opposed by other religious leaders. Fifth, another important characteristic of servant leaders is reliance on persuasion, rather than using ones positional authority in making decisions within an organization. A successful servant leader seeks to convince others, rather than giving orders to their workers to follow his/her decision. This particular element offers one of the clearest distinctions between the traditional authoritarian model and that of servant leadership. A servant leader is effective at building harmony within his/her group.For example, Mother Teresa had persuaded others to help her eradicate the poverty and diseases by providing medicine, bandages, food, and clothes to people who needed them. The sixth characteristic of an excellent servant leader is conceptualization and foresight. The ability tolook at a problem from a conceptualizing perspective means that one must think beyond day-to-day realities. era a traditional leader is more likely to be consumed by the need to achieve short-term operational goals. A servant leader, instead, stretches his or her opinion to encompass broader-based conceptual thinking. The ability to conceptualize is also very closely related to the ability to have foresight. Foresight is a characteristic that enables the servant leader to understand the lessons from the past, the realities of the present, and the likely consequences of a decision for the rising. For example, Mother Teresa knew that although she followed Catholicism, she should not preach her religion to people since i t would be opposed by the Hindus because they would think that Mother Teresa was converting them from Hinduism to Christianity, and the government of India would stop her service to humanity.The seventh essential characteristic of an excellent servant leader is stewardship. As per definition.com, the stewardship is defined as, holding something in trust for another. Stewardship means an groundwork in which CEO, staff members, and trustees all play significant roles in holding their institutions in trust for the greater good of society. Servant leadership, like stewardship, assumes first and maiden a commitment to serving the needs of others. It also emphasizes the use of openness and persuasion, rather than control. For example, Mother Teresa used her ability of persuasion to tell others to help her in the noble cause and invited decision of every individual to give better care and services to diseased and poor people. The eighth and essential characteristic of an excellent serva nt leader is a commitment to the growth of people and building community. Servant leaders believe that people have an intrinsic value beyond their contributions as workers.A servant leader also recognizes the tremendous responsibility to do everything in his or her power to nurture personal and professional growth of employees and colleagues. In practice, this can include actions such as making funds available for personal and professional development, and encouraging workers to be involved in decision-making. Servant leaders also seek to identify some means for building community among those who work within a given institution. Servant leadership suggests that true community can be created among those who work in businesses and other institutions.For example, Mother Teresa had persuaded others to help her with raisingfunds to establish clinics for people with diseases and to buy clothes, slippers, and food for poor people. By doing this, she had built a better community within soci ety in many countries of the world. At last, I would like to conclude that servant leaders seek to involve others in decision making, and servant leadership is strongly based on ethical and caring behaviors. It also enhances the growth of workers while upward(a) the caring and quality of organizational life by employing the characteristics like listening, empathy, healing, awareness, persuasion, conceptualization, foresight, stewardship, and commitment to the growth of people and building the community. Indeed, servant leadership offers great hope for the future in creating better, more caring, institutions.

How Does Peer Pressure Affect Decision Making Essay

Axel Blaze (Shya Genji) is the ace striker and voice of reason of the team. His sister, Yuka is in a comatoseness because of Kageyamas interference to stop him from mould against Teikoku Academy. He keeps an amulet made by his sister, and makes a promise with her to stop playing soccer, but when he sees that his estrus for the game is strong, he changes that promise to become the champion of the Soccer Frontier. Later, Yuka wakes up from a coma, and he began to play soccer more freely with his teammates. Goenji joins up with the others to play against teams around the world. He becomes close friends with Endou, Fubuki, and Kido as the story progresses. Killer Shots* ack-ack gun Tornado Spins in mid-air, showing fire coming from his feet, then kicks the eyeball in mid-air. * Dragon Tornado the combination of Axels Fire Tornado and Kevins Dragon Crash. * Inazuma Drop Jump high then use the other pseudo as a stepping st wizard to jump once more then kick the ball in high mid-air. T his move was used to give Raimon a 1-0 win against Wild Junior High * Inazuma No.1Both Mark and Axel kick the ball towards the goal. Was first used in the match against Brainwash Middle High.* Fire Rooster Kicks the ball up high with Nathan then kicks the ball with Nathan in mid-air releasing six fire wings. * Inazuma No.1 Drop The Inazuma Drop adding Mark as one of the kickers. * Final Tornado Combination of Tri-Phoenix and Fire Tornado.This was only used against Zeus Eleven. This move is also called Tri-Phoenix X. * Bakunetsu StormThe proficiency that Axel develop when Aliea Academy arc and this technique debut when Inazuma caravan vs Epsilon Remastered * Twin Boost A move first used by Jude and Eric. Jude kicks the ball to Eric then Eric kick the ball back to Jude for the terminal kick. A more powerful version of the Twin Boost was used by Jude and Axel. Jude kicks the ball upward then Axel uses Fire Tornado to pass the ball to Jude for the final kick. This is sometimes called D ouble Boost.* Bakunetsu ScrewThe technique that Axel develop during the fight with Australias Big Wave team. It is the evolution of the Bakunetsu Storm with a added spin to the ball. * tiger Storm The technique Gouenji and Toramaru created by using Tiger Drive followed up by Bakunetsu Storm. * Grandfire This technique is used by Gouenji, Toramaru and Kiyama. This was used to topple Argentias The imperium impenetrable defense. * Grand Fire Ignition The ball is kicked by Gouenji, Toramaru and Kiyama. This technique is the evolution of Grand Fire with a more intense flame on the ball.

Incident Analysis and Development Plan Essay

In my previous assignments I chip in attempted to shed some light on the 3 capabilities which I puddle identified which were namely the Leadership acquirements, Knowledge skills and the social Management skills. distri preciselyively of these 3 skills is crucial for a neat manager and each holds its own significance in the construction of a solid character.For the purpose of this research paper, I will be concentrating on the Leadership and inter mortalal Management skills upon which I have already talked ab come to the fore before. Harnessing these two characteristics would help growth on the unmarried level and gives an insight into a persons overall character as viewed from some external source.Incident AnalysisLeadership is a value arousing skill (Heifetz, 1994). Recalling any such moment where I have caren the mantle of lead I would most definitely have to quote of my donnish experiences. Groups and teams are a fact of life during ones academic years and in verbaliz e groups and teams there are often conflicts arising which without the presence of a team leader, lead to failed deadlines, substandard work flavor and overall unpleasantness among team members (Maister, 2002).I can clearly recall the last time I was disjoint of a group and it was in said group that I got a chance to play the portion of the team leader. The decision of me cosmos team leader arose due(p) to my past experience in the head and when the time came to choose the leader from amongst the team-mates I had the expertise in the subject.Even though I was non experienced much in any leadership position, I was able to do a competent job as the group leader and it made me appreciate the tough job that it is to lead hoi polloi towards a single goal so as to make the achievement a shared pot (Purpose of Leadership, 1997). However, one thing I learned was that Leadership is never static as the role of a leader keeps changing in modern times and anybody who has a profici ency in some skill would take on the leader role when work related to his area of specialization arose. Without any leadership there would hardly be any sand of where the team was headed and it would be meaningless progressing further (Kelly, 2007).Interpersonal skills are also actually important in recent times as quite a little of each walk of life have to interact with others to get their jobs done. Previously it was the belief that some jobs required very little interaction with other individuals, such as finance related jobs and other desk jobs where the employees would have token(prenominal) socializing (Hayes, 2002). But now the field has changed with people interacting with others for the exchange of knowledge, and for socializing purposes.An incident regarding where I had to submit my interpersonal skills arose when while arranging for a charity event for which friends needed help, I had to visit diametrical markets and deal with numerous people over getting sponsors and getting arrangements done. Through the course of this excursion I had to interact with numerous people and demonstrate communication skills which involved interacting with people at all levels, such as common laborers and store owners. This feature of interacting with people at all levels is beneficial in the sense that it helps later to impress employers (Seneca, 2001).Through the course of interacting with people I was able to get some good contacts that would come in fruitful for future use while also overcoming my dread of speaking to strangers and befitting to a great extent comfortable talking to people (Hargie & Dickson, 2003).Self AssessmentMeasuring ones leadership skills, one must first recognize the types of leaders that exist. There is some argument as to whether there are 6 types or 7 types of leaders exactly when personally I prefer to boldness with the 7 types argument. Based on 5 criteria leaders are placed into the types of the transformational leader, the enforcer, the deal maker, the administrator, the visionary, the serial enterpriser and the spin doctor (Taffinder). The five factors upon which leaders are determined are impose context, have conviction, induce critical mass, challenge and change and they make and take risks.With respect to the definitions provided, I would rank myself as an Enforcer. This is due to the fact that I am risk averse when groups are concerned and tend to stick to tried and true and tried guidelines. I am highly confident when taking actions and try to motivate team members in a manner that they have the feeling to achieve something (Brill & Barth, 2008).I avoid taking unnecessary risks since the state of leading a team in my opinion does not permit one the opportunity to take risks. If the risk pays off thats well and good, but if the risk does not, then the leader is responsible for the take of events. This responsibility I believe takes away the liberty that a leader should have and should make him more serious towards leading his followers to attaining the goal (Ball, 2003).Judging anyones interpersonal skills is not so mild as it involves feedback from external sources. When others tell one how well they are performing, then one can be any statement regarding the success or failure of it.I would say that I am sufficiently endowed with my interpersonal skills. I would come to the conclusion taking into account the success rate when traffic with others. I have often had to conduct affairs with other external groups and so far I would say that I have done a very good job in be givening out interpersonal dealings.Researchers suggested that self analyzing when related to interpersonal skills should be avoided by researchers since the judgement would always be colored and the answer would be uninfluenced in very rare case (Rubin, Palmgreen, Sypher, & Beatty, 2004). This goes back to the point mentioned that since people are unaware as to most of what they do, determining t he efficiency of their success in Interpersonal chat is very hard to do.A concept known as Self Monitoring usually leads to greater success in determining a persons interpersonal skills. Self Monitoring is a trait exhibited by famous good public speakers, as they were very receptive of their audiences and could adapt their introduction as per the response from the audience.Many politicians such as Bill Clinton for example have been reported to have strong Self Monitoring skills. Viewing myself through outside eyes I have surmised that in the short time that I have reverse more pro active in interacting with others, I would say that I am quite winning in interacting with people and can easily carry forward a conversation and can entertain and communicate with others effortlessly (Corbin, Corbin, & Lindsey, 2007).If compared to the extent required in the managerial world and professional world, I would have to say that the skills I possess are somewhere between acceptable and need slightly more improvement. Since leadership is a situational issue, with leadership sometimes being given and other times not, only time can tell how well one has performed. almost situations require more insight and expertise whereas others are relatively transparent as all you have to do is inspire your team and it successfully finishes the task on its own (Drucker, 1995)I have usually encountered the agent as I havent yet witnessed any intense leadership role where Id have to make decisions which would lead to greater consequences.Interpersonal skills are essential for any concern activity and comparing it to the market levels I would say that some improvement, or refinement, is needed. Even though I am not hopeless with my interpersonal skills, it is still a far away from being abruptly perfect. I believe I possess enough skills to at least get the basic jobs done. increment PlansTo improve upon my interpersonal skills, I have decided to listen to the suggestions stated. Smi ling more often when talking to others, being more appreciative of others comments, paying more attention to others, practicing active listening (applying stuff that I have learnt through listening to others), bringing people together, trying to resolve conflicts, communicating early, and in a humorous manner, trying to see other peoples perspectives and avoiding complaining are some measures that I plan to adopt in order to improve my interpersonal skills ( solely Business). Following these tips I plan to blend in more popular in crowds and become more receptive to others when interacting with them.These tips would help me in making a more favorable impression in front of others and become a popular and pleasurable person to talk to. And that in turn would make communicating with others more easier for me and more often. Currently what Im lacking due to inexperience with interacting with others would be resolved if I strictly follow these mentioned tips.To develop my leadership st yle I must first note where I fall behind other successful leaders, and in this case, I have identified that I am highly risk averse and in return wind up hindering group from reaching its full potential. Taking more risks, but with the consent and full information being provided to the group so that they can give their feedback as well, I will try to move towards becoming a Transformational Leader who not only gets the job done, but inspires the followers to think of the goals as their goals as well and have a combined motivation towards the job as well.ConclusionLeadership and interpersonal skills are very important for todays managers as it is the managers job to get the tasks done while keeping a strong well relationship between all levels of the employees (Koellner, 2002).Currently I am more than capable of handling the simple situations which may arise on a day to day basis, but to actually handle situations which may affect a larger scale, I need to work harder to build my skills so as to become a Transformational leader (Argyris, 1976), who is the best type of flexible leader, and to have good links which can only be forged if the interpersonal relations I have with others are good. Without strong interpersonal skills, no one can actually get the full whole hearted support from others. A person should strain external opinions to actually gauge where he is standing since these are inherent qualities and people are not qualified enough to correctly identify their skills.ReferencesAll Business. (n.d.). Ten Ways to Improve Your Interpersonal Skills. Retrieved April 28, 2009, from All Business http//www.allbusiness.com/human-resources/careers-career-development/11134-1.htmlArgyris, C. (1976). Increasing leadership effectiveness. R.E Krieger.Ball, J. (2003). Managing People. Retrieved April 28, 2009, from http//www.accountancy.com.pk/articles.asp?id=54Brill, F. S., & Barth, R. (. (2008). Leading and Learning. Stenhouse Publishers.Corbin, C., Corbin, C. B. , & Lindsey, R. (2007). Fitness for Life. Human Kinetics.Drucker, P. F. (1995). The Practice of Management. Harper Collins.Hargie, O., & Dickson, D. (2003). complete interpersonal communication. Routledge.Hayes, J. (2002). Interpersonal skills at work. Routledge.

Early Childhood Influences Your Outcome in Life Essay

In the earliest years of your tikehood, is the time when you learn most of your traits that go forth make you who you ar for the rest of your emotional state. Whether your p arnts held you enough when you be a child drive out find if you argon successful in life, or if you drop out of high train and s remnant-off beating your wife and kids. If you teach your kids when they argon little to tie their c spreadhe or to spell their name than they ar more likely to like school, your culture can determine whether they do well in school or if they dont understand from the beginning. Some researchers judge that if you waste a good p arnt that loves you, spends time with you, or well if they really just process you out while you are a child your child has a better chance at doing well at school because they arent starting so far behind. If you have a small(a) economic standing than child usually just fall back into the gangs, or drugs because they dont have the support to sto p and fix up up out. Your out postdate in life almost always stems from how you are treated as a child.When you start school you are thrown into a mix of people, close to can read already and write while others dont even whap their name. If you start kindergarten and you are already so far behind than its sturdy to catch back up. If the child wasnt shown their numbers before because their parents didnt wait on them very much while they were climbing up. If as a parent you isolate your children by not educating them or leaving them by themselves while doing preparation than theyre going to have a hard time trying to figure out what to do, and they know that their parents arent on that point to check in on the home(a)work. Michael Thompson, Ph.D. A parent may be running(a) out of the home, or need to be working in the home and cooking dinner. So if you are home, stay close, and if you are not on that point, have another adult check to make sure its going OK.And remember th at all homework is not equal, so not everything will need your enraptured attention. Research says that you need to have some interaction while the child is doing their homework. Whenever you send the children away to school yes they are away but you need to help and stay informed because it isnt always the students teddy that they are getting in trouble maybe they just dont understand something or the teacher isnt explaining it the way they need to learn it. As a parent you need to help your children out because it will affect their outcome in life, because if every time they try and ask a question and the teacher yells at them obviously they arent going to ask but if as a parent they stay informed with the teacher than the parent can help on the home end too.Socioeconomic standing is very important to how a child will develop. In low socioeconomic areas there is very poor education, low parental control, and a high gang/violence rate. If you are brought up with only knowing th e life of the streets you have a higher percentage of staying there. This is because you are born(p) into it, if you have the ability to go to a high achieving school get good grievances and have peers that do the same then obviously you are going to do better.For an example I inserted the graph higher up if you are born into a higher-class family you are more than likely going to stay there, but if you are born into a lower class family you are more likely to stay there (graph be on Youre Born Into It America sited in the bibliography). There is the example of gang violence, which is an element that thrives in the lower class it gives power, brotherhood, family and money. Gangs are a large part of what hold some of the brightest people back. In California alone males ranging from 7th-12th grade 50.9% of males were associated with gangs that was in 2010. Living in a socioeconomically depressed neighbourhood makes it hard enough to get out and make it on your own but the fact tha t there are gangs influencing these minors left and right make it even harder.A great example of psyche growing out of a socioeconomically depressed neighborhood is Julian Castro who was the first Latino pop speaker at the Democratic field Convention. Castro was raised in San Antonio by a single return who worked her hardest to proved all she could for her two sons. Julian and his brother Joaqun both worked very hard to get out of their depressed area so that they could provide for their father. They both graduated from high school and were evaluate to Stanford, then to Harvard. These to Hispanics made the choice to be hard working and expand their view on living, they knew there was more to life than not having anything.One of the main reasons they were able to do so well is that their mother and grandmother helped them as much as they could. Julian became the first keynote speaker to be a Latino because he wanted to beat the odds he did not want to end up like the people he saw around him. Another great story is President Barak Obamas he was born in Hawaii, his father and mother both left him to be brought up by his grandparents. They did not have very much money and Barry had to find his own way to pay for college since no one set that up for him. Obama had a very hard life growing up, working bigeminal jobs, keeping his grades up, studying for tests and trying to get scholarships so he could go to college.He did it though, and now he is the most important man in the fall in States and possibly the world. He worked his way out of the life he had as a child and did not want that life for his future children. In electric chair Obamas speech after the 2012 election he tell you, the American people, reminded us that while our bridle-path has been hard, while our journey has been long, we have picked ourselves up, we have fought our way back, and we know in our hearts that for the united states of America, the stovepipe is yet to come. He was speakin g of each persons individual journey in this country, you have the choice to grow up and try and your hardest to make a better life for yourself even if your parents are not there all the time.The U.S.s census bureau reported that around 30% of families in America are being headed by a single parent. These houses may be dysfunctional and doomed to failure (usg.org) but many people that have grown up in a single parent home have had just as much attention as someone that has two parents. In America, 22 million children have a one-parent household, a mother runs 83% of those houses and half of those mothers do not suck any type of child support to help out. Not receiving child support have put 70% of single parent moms in pauperization making on average $13,00 annually. Currently there are over 9.8 million mothers as a single parent. Living in that type of poorness is hard to do but plenty of people are able to do it and grow up and become an amazing person with a great future. The people who say that because they live in poverty they are always going to be poor are going to stay there because it takes hard work and dedication to grow out of the socioeconomically depressed neighborhood you grew up in.In 2000 the National Assessment of Educational Progress found that 90% of 4th grade parents participated in parent-teacher conferences among the 8th grade that number dropped to about 57%. Parents believe that once you are in middle school you can do your homework by yourself because the parents are not helpful since they do not remember it themselves. In elementary school parents are get alongly involved since everyone is still a child but you do not grow out of adolescence till you are 18 because you are not a efficacious adult so parents should be helping their children out till they are a senior in high school because that is why you have parents.Many schools do not even reach out to a parent if their child is failing or being suspended, because well they a re an adult now. It is said that most children who have a strong parental backing through high school will do better in college. The students who have a parent helping them choose the road they sweep up 97% of the time make better choices when it comes to drugs, sex and partying in college. In Isanti County only 69% of parents figure conferences while the percent for lower grades is higher. Researchers say its because in elementary schools teachers have on average 20-30 children total while middle and high school teachers have over 120 students so its a lot harder to keep in touch with parents. That is why parents need to stay involved with their childs education.Your childishness has influences on your outcome in life of course but you can change the out come of your life and make it what ever you want it to be. Being born into poverty does not mean you have to stay there the rest of your life. Parental involvement and personal goals are how you change your outcome. Obama and th e Castro twins are perfect depictions of how goals that are met can make you what ever you would like to become.ReferencesBarack Obama Biography Facts, Birthday, Life Story Biography.com . (n.d.). noted Biographies & TV Shows Biography.com. Retrieved November 11, 2012, from http//www.biography.com/people/barack-obama-12782369?page=3 Julian Castro Biography Facts, Birthday, Life Story Biography.com. (n.d.). Famous Biographies & TV Shows Biography.com. Retrieved November 12, 2012, from http//www.biography.com/people/julian-castro-20967527 2011National Gang Threat Assessment Emerging Trends. (n.d.). FBI. Retrieved November 11, 2012, from http//www.fbi.gov/stats-services/publications/2011-national-gang-threat-assessment 774,000 gang members and 27,900 gangs active in the US Crime News Crime in America.Net. (n.d.). Crime in America.Net Crime, Violent Crime, Criminals, Crime News, Statistics and Research. Retrieved November 11, 2012, from http//crimeinamerica.net/2010/04/01/77400 0-gang-members-and-27900-gangs-active-in-the-us-crime-news/ Adolescence Are Parents pertinent to Students High School Achievement and Post-Secondary Attainment? / Browse Our Publications / Publications & Resources / HFRP Harvard Family Research Project. (n.d.). HFRP Home / HFRP Harvard Family Research Project. Retrieved November 11, 2012, from http//www.hfrp.org/publications-resources/browse-our-publications/adolescence-are-parents-relevant-to-students-high-school-achievement-and-post-secondary-attainment Elementary, r. U. (n.d.). Reports of Gang Membership, by Gender and Grade Level 2008-2010 Kidsdata.org . Kidsdata Data and Resources about the Health of Children . Retrieved November 12, 2012, from http//www.kidsdata.org/data/topic/table/gang-gender.aspx?f=1&loc=2,127,347,1763,331,348,336,171,321,345,357,332,324,369,358,362,360,337,327,364,356,217,353,328,354,323,352,320,339,334,365,343,330,367,344,355,366,368,265,349,361,4,273,59,370,326,333,322,3 Helping With Homework. (n.d.) . PBS. Retrieved November 12, 2012, from http//www.pbs.org/parents/goingtoschool/helping_homework.html Living With One Parent Vertical Thought United Church of God. (n.d.). United Church of God. Retrieved November 12, 2012, from http//www.ucg.org/marriage-and-family/living-one-parent/ President Obamas Election Night Speech Video Feature NYmultiplication.com. (n.d.). The New York Times Breaking News, World News & Multimedia. Retrieved November 11, 2012, from http//www.nytimes.com/interactive/2012/11/06/us/politics/06-obama-election-night-speech.html Sias, E. (n.d.). Concerns discussed with low parent-teacher conference attendance in Braham The Isanti County News. The Isanti County News. Retrieved November 8, 2012, from http//isanticountynews.com/2012/11/20/concerns-discussed-with-low-parent-tea

Sociological Approach to the Study of Religion

Outline and assess one of the main(prenominal) approaches to the study of trusts. Religion and The Study of Religions has many approaches which try to investigate the core of what piety is and what it means to the mess who practice it. Sociology is one such approach that this probe will be looking at by its founding fathers Emile Durkheim, Max Weber and Karl Marx. Sociology in general looks at flocks dynamics and explains a groups influence. It demonstrates how ghostly belief and practices have become so important over time and emphasises their role and signifi jackpotce throughout.Each of these three sociologists has a link to these ideas which will be the main thesis in this essay. Emile Durkheim looks at righteousness from a functionalist perspective in the sense that he assumes that religion has a unequivocal role in company, as it acts as an important complaisantisation process for exclusively members. The theory is largely pesd on the Arunta tribe in Australia, where he discovered objects worshipped which he calls totems. These totems consort to him were an important featureor in the society seeing that the objects became a symbol of the groups identity element and unity.These objects he claims be collective representation (Fish, Jonathan S. 2005 30) as they have reinforced the importance of integration into the familiarity via the worshipped objects. The worshipped object have an emotional signifi arsece to them as the totems serve as resonating device for reminding individuals of their initial feelings long after the assemblies (Fish, Jonathan S. 200551) therefore evidently it becomes more approximately the idea and symbolisation of the object rather than the object itself that unites all.Thus making the idea of rituals of greater significance as it principally binds people together which for Durkheim is al expressive styles a positive thing. On the other hand, Durkheim does not offer a real story on why some deviate from such societys e. g. Moslem fundamentalists such as the Taliban. Perhaps his theory in the main workings on a tribal base rather than bigger societies, where conflicts and divides are more common in a smaller community slight people are likely to go against the status quo. Moreover, to say that religion only plays a positive role is absurd.How can one explain the atrocities that occur on the name of religion for instance? For this tenability I find Durkheims theory limiting as it does not look at all aspects of religion or religious life merely merely draws a quick conclusion to it. besides fit to this perspective religion instils the same norms and values for everyone, making it a regulatory function in society. Religion for Marx whence becomes a form of friendly control which provides guidelines through religious texts e. g. 10 commandments. These norms which are shared gives people the opportunity to unite to what may be seen as morally incorrect or sinful.This can be vital in a society as it can allow social stability. Durkheim principle is plausible as there has been a significant rise in New unearthly Movements. This evidently shows that people still require religion in their life. Moreover, the recent increase on religious fundamentalists can be a point that streng pasts Durkheim argument as it can be evidence for people being threatened by a weakening society. Karl Marx similar to Durkheim starts with the assumption that religion is in incident a product of society.Importantly, however, he disagrees with Durkheim as he does not see religion as practiced for the whole of society but argues it benefits only the ruling class or what he calls the bourgeoisie. Religion, according to Marx only transmits bourgeoisie ideologies to convince the working class or proletariats that inequality is natural and fair phenomena in the world. Making religion as a whole a collective smoke-screen (Connolly, P. 1999100) as it distorts reality which gives explanatio n for inequality as being of religious significance i. e. sin.For Marx this is the core idea behind religion making it a tool for oppression and a form of social control. Religion is claimed to be the opium of the people (Hamilton, Malcolm B 200181), making it a drug which is used by people as an illusion to hide or cover up the real causes of suffering, which for Marx is primarily capitalist economy. Capitalism covers up religion and manages to help the bourgeoisie greatly, as it becomes a comforting illusion (Hamilton, Malcolm B 200180) as the proletariats do not question the status quo collectible to their belief in getting a greater reward in the afterlife.Religion itself is used to rid hierarchy in the world, a verse in a hymn such as the pastime are used, the rich man in his castle, the poor man at his gate, god made them. highly or lowly, and line of battleed their state. This stresses Marxs point that as its believed to be sanctioned by God it is unlikely to be challenge d by anyone. The Marxists perspective generally makes many valid arguments which society can relate to even today. The idea of caste system is still relevant in many Hindi traditions (although generally frowned upon).Buddhism has the idea of karma meaning if you are a poor person in this life then its to do with your own bad karma in the previous life. Therefore Marxism is correct in this aspect, that religion is used in order to justify inequality. Another key piece of evidence for the Marxists perspective is the fact that the Catholic Church is arguably allowing the spread of aids due to its stance against contraception. As a forget of this, there is a continuation of social deprivation especially in Africa which further illustrates that religion is generally used to keep social inequality.Marxism disagrees that religion can bring more or less social change, this, however can be disputed. This is mainly due to the fact religious leaders have challenged the status quo in order t o bring about change in their societies. Two main examples being Father Camillo Torres Restrepo and Martin Luther King whose works brought about a vast amount of change to Colombia and America respectively. Evidently this contrasts to the Marxists persuasion as it shows that religion can in fact bring about social change and consequently allow for equality.Personally, I feel that the Marxists view limits human nature as it assumes they will simply follow rather than permit up to injustice. More importantly sociology in general claims to work in an objective and scientific way but I cannot see how it is possible with Marxists ideas such as on the religion being a drug and comforting as these ideas are impossible to measure. Max Weber is regarded as a social action theorist due to his claim that religion can shape and define society.He argues that religion can indeed bring about social change he bases his argument on a Christian group named the Calvinists whom according to him broug ht about a form of western capitalism. This form of ascetic Protestantism (Johnstone, Ronald L. 2004196) allows for the ripening of capitalism because of their belief on disciplined hard work which to them emphasised the Glory of God. This spirit of capitalism (Furseth, Inger and Pal Repstad 200636) did not allow for the accumulation of wealth but actually encouraged reinvestment back into the society according to Weber.The so called Protestant ethics approach leads him to believe that this led to social change as society turned to mass producing mechanised industries. Another way the Calvinist were able to bring about social change, was thorough the apprehension people had. Calvinists believed in predestination which led to the belief that having a strong business or being successful could have indicated that you were one of Gods chosen people. This gives the scholarship that people were competing over heaven and failure was not an option for people.However, Weber does not limit the offshoot of capitalism to the Calvinist alone as he is aware of other factors. Webers argument must be treated with a degree of caution. Evidence suggests that Protestant nations were not always free-enterprise(prenominal) and vice versa. Also many believe that Catholic countries were already flourishing before the breakaway from universality occurred. The study of Religions deal with many wide and opposing issues some of which have been covered in this essay through the works of Durkheim, Marx and Weber.Although, each sociologist does give a good account of explaining the dynamics within a religious group but with each case a very simplistic and generalised view was given by the sociologist about religion. It is plausible to argue that religion brings people together through rituals but is it not a natural thing for people to unite whilst doing something together? In this view then perhaps anything can be said to have religious significance as long as it brings people togeth er.Additionally, the idea of a greater reward in the afterlife is not the only exculpation given about inequality. In the greater sense inequality within religion can be about anything from the roles of men and women to dress code. Therefore once again this idea has been limited to it being about capitalism. Religion is said to be able to bring about social change which arguably is a factor but for it to be the only thing is for me far fetched. It is an inherent thing for people to beseech when they are being wronged. It is about something within rather than it being about religion.

Dettol Soap

Dettol ooze debut Dettol Antiseptic Liquid Disinfectant is the name of commercial liquid and solid antiseptic returns belonging to a ho social functionhold crossroad line manufactured by Reckitt Benckiser. The traditional liquid product is a imperfect yellow colour, but becomes milky white when diluted in water. This diluted mixture mass be used to clean cuts etc. The active ingredient which defines its unique antiseptic property is an aromatic chemical substance compound k nary(prenominal)n as chloroxylenol (C8H9ClO). This makes up 4. % of Dettols total mixture,1 with the counterweight composed of pine inunct, isopropanol, castor fossil oil clean, caramel, and water. Because several of the ingredients argon insoluble in water, Dettol produces a white emulsion of oil droplets when diluted during use. weaken Dettol can besides be used to treat acne2 in sm on the whole quantities, but it must non come into contact with eyes, mouth, or nasal passagecitation needed. Its top ical application is a remedy for boils (skin abscess). citation needed Like early(a) household cleaners, Dettol is poisonous and should non be ingested.In an extreme side, a forty-two-year-old British man died from Dettol overexposure in may 2007. 3 The company ran a controversial ad campaign where it claimed that your toilet seat was cleaner than kitchen work sur inclines. It was hale to withdraw the campaign. In Australia, the use of Dettol in a spray bottle is used to combat rag Toads, as spraying the disinfectant kills the toads quickly. Dettol has been a highly re throwable producer of hygiene products in the UK for numerous years. They are a company that takes great pride in the accomplishments and achievements that they prolong made.With numerous products working for whatsoever(prenominal) them and the customers that use them they construct made great strides in pass offing hygiene in the home and dominance around the country. Dettol reachwash is a very common p roduct that can be put in choice many of the scoop dispensers in restaurants, schools and even hospitals in this country. The Dettol antiseptic liquid can also be found in many of these areas. Both work well in keeping the harmful bacterium that infects people at bay, and thus reduces the amount of hemipterous insects that are spread to others.People that access these products should be sure to detect the checkions on how to use them properly if they are to get the full utilitys of these products. If this is d unity then you can rest easy knowing that the harmful germs and bacteria are being cleansed from the areas that had come into contact with. STRATEGIES AND OBJECTIVES Reckitt Benckisers objective is to flummox above industry fair profitable flummoxth by Focusing on building the cause grades in high growth categories Geographic expansion of the portfolio Continuous innovation Higher investment in tarnish building Margin expansion and cash conversion to fund rei nvestment in core tell ons and to grow returns to shareholders. Selective add-on acquisitions DETTOL produceS Dettol slimes Dettol liquid Dettol hand wash Dettol Prickly powder Dettol multi purpose cleaner Which includes dishwasher, radical mopping liquid, washroom cleaner, kitchen cleaner I clear chosen Dettol Soap market place placeING scheme SITUATIONAL ANALYSIS Soap is a major consumer item and in that location is a huge demand and potential in this merchandise particularly the anti bacterial segment.The anti bacterial market segment has grown year on year by more than 7 % percent due to increased consumer awareness and education on the proceedss of anti-bacterial soaps. As a result, the pie is ontogenesis bigger every year. Some uncontrollable situational factors that are faced by the Reckitt Benckiser Pakistan and Dettol soap are as follows, Demand Although the demand for Reckitt Benckiser products is very high but when we talk intimately the demand of the Detto l soap the demand is growing in the antibacterial category.The market share of Dettolsoap is more than 10 % in Pakistan out of the Rs 11 billion soap market. Competition There was no direct contender of Dettol soap at the time of darting but today two brands are directly competing Dettol. fortress (P & G) and lifebuoy (Unilever) are direct competitors Legal/ semipolitical these are the uncertainties that are extremely variable in the political conditions of Pakistan. Constant political instability does affect the company in terms of building late dealing with clean governments all the time. Social and Cultural factors the company has to be very armorial bearingful in the execution of instrument of its promotional materialal campaigns, since the social cultural environment of Pakistan is very conservative and any suggestive advertisements usually face a lot of negative reactions on the part of the consumer. Other factors like the government regulations and technological adva ncements pack had no significant effect on the product and the company. MARKETING ANALYSISIn the take heed of the consumer, anti-bacterial soap should have the interest A product whose core function is to clean skin, making it promiscuouser and smoother, while leaving a smelling of freshness behind. Good perfume and foam combine to deliver this freshness experience. The key functional benefit is that it removes dirt, oiliness and other impurities from skin. Germs are not top-of-mind for the average consumer, but are a function of bull and disease. Research led us to know that consumers are largely unaware of the diverse nature of jaraseem.They incisively know that Germs (jaraseem) are the bad guys. They dont know that there are different types of germs. distinguishable antibacterial competitors are trying to own a higher ground by building on already present germ-kill paleness. Like Dettol has given its slogan of Dettol protects against a wide range of spiritual domain ger ms, including bacteria and viruses While safeguard is focusing on Din Raat Lagataar Tahaffuz which is more powerful in the mind of the consumer. Lifebuoy is adjacent the germ busters strategy. TARGET MARKETThe target market for Dettol soap is all households (primarily mothers) who can afford get soap and who want to fulfill an day-to-day need (primarily bathing) that provides them and their family with a 100% anti-bacterial ascendant complete security department from all germs/ bacteria and cleanliness from dirt / grime. MARKET DEMOGRAPHICS (GEOGRAPHIC, DEMOGRAPHICS, BEHAVIORAL FACTORS) The target markets analysis of Dettol soap is- Geographic location Include just about all Urban suburban small town and some rural areas of Pakistan Demographics Gender Male female mainly mothersAge 18years to 45 years Socioeconomic status in the main targeting middle class and upper middle class in urban and sub-urban areas primarily cities and surrounding areas. countrified market penetra tion is limited and is primarily driven through indirect channels (e. g. Wholesale) Psychographics Young housewives and mothers who care about the health and well being of their family. MARKET NEEDS (QUALITY CRAFTSMANSHIP, INNOVATIVE DESIGNS, CUSTOMER SERVICE) RB is conscious of the changing consumer needs and trends and is constantly conducting market research to assess opportunities and threats.Quality of the product is the number 1 priority as well as research on new variants. The succeeding(a) planned variant is Dettol herbal soap. In addition, a new customer hotline has also been added to get instant feedback on product use, problems and activities. MARKET TRENDS The soap market has been most affected by the recent sky rocketing impairment of palm oil which is the primary ingredient of soap noodles. This has caused the average wrong of soap noodles to increase by 20% 25 % forcing producers (also RB) to increase prices of their soap products by just about as much so as no t to put excessive pressure on their margins.This will undoubtedly result in decrease in soap sales volumes (higher prices means less consumer off take) as well as disruption in the market due to several quoted prices of the same product available resulting in dissonance in the wholesale and retail markets as well as confusion in consumer buying decisions at the point of sale. MARKET harvesting The overall soap market is growing by 10 % while the antibacterial segment is growing by 7%. Hence, there is a lot of potential in the market for growth and additional brand penetration and brand building.SWOT ANALYSIS THE STRENGTHS The brands Germ-kill heritage (brown liquid) is seen as strong and adds on trustworthiness (RTB) Excellent for treating skin irritations, cuts/bruises and seasonal applications Brand comes from a reputable (old) company Loyal following of Original THE WEAKNESSES ?Not perceived as an everyday soap due to ?Smell strongly associated with hospitals ?Is stingi ng on skin makes skin dry ?Does not make satisfying lather ?Shape not user-friendly ?No awareness of variants No perceived as a dynamic, innovative and contemporary brand ? Low Top-of-Mind re scratch Communication not engaging THE OPPORTUNITY ?Leverage the powerful brand equity associated with the Dettol Brand to make Dettol Soap an everyday use proposition. ? THE THREATS Other main players in the antibacterial soap category ( rampart and Lifebuoy) have positioned their brands for everyday use against bacteria Dettol soap positioning lacks that desired everyday benefit and experience COMPETITION ANALYSISHere is a brief description about the antiseptic soap producing companies Dettol soap is a brand of Reckitt Benckiser Pak Ltd and it has been operating in Pakistan since 1999 after taking over from Reckitt & Colman. securities industry share of Dettol soap in the soap market is around 10% at the end of December 2007. The Dettol soap users have the comprehension that it is effecti ve in germ kill with the medicinal smell of Dettolliquid which is used for Bruises & Cuts, Insect bites, washing of clothes, imbibe of floors, Shaving, Bathing and Cleansing of skin and used mostly during summers.Its functional core need is incidental antibacterial. Safeguard is the No. 1 antibacterial soap worldwide it is the only bar soap registered with the FDA. Safeguard is intentional to provide excellent germ protection for the whole family. Safeguard, launched in 1995 by Procter & Gamble has set new standards for defining health & hygiene in Pakistan. It is an anti-bacterialsoap that provides germ protection for twice as long as ordinary soaps making it the doctors number 1 recommended choice throughout the world.The market share of safeguard is the biggest in antiseptic soapcategory with 22 % share. Safeguard users have the perception that it is providing them with Continuous Germ Protection, Gentle on skin, Smells Good, has a easy to grasp shape and the functional needs p ortrayed is of an everyday soap with germ protection. Lifebuoy is one of Unilevers oldest brands. Lifebuoy Royal Disinfectant Soap was launched in 1894 as an affordable new product in the UK, to confine people in their mission for better personal hygiene.Lifebuoysoap aims to provide affordable and accessible hygiene antecedents that alter people to lead a life justify from hygiene related worries, everywhere, regardless of the boundaries of nationality, religion and socio-economic status. Lifebuoy has a market share of 16 %. Lifebuoy users see the soap as a decent grapheme, affordable germ protection mover containing carbolic acid as its germ protection agent and its functional need portrays that it is an everyday soap with germ protection for the middle and lower middle class. OPPORTUNITY ANALYSISBased on the competitive analysis, Reckitt Benckiser found out that there are a lot of opportunities which will help the New Dettol soap capitalise a greater market share. New Detto l Soaps ability to gain real consumer insights, to launch products and variants that consumers actually want, supported by insightful advertisement that talks to consumers in their own language, are all vital elements, which will lead to success of Dettol and the New Dettol soap as a brand. Extensive Market Growth Market Penetration and Market Expansion. Achieving High Gross Margins High Customer Services and enjoyment New harvest-tide Development and Entrepreneurship. PRODUCT OFFERING The product is offered in 5 variants (2 skus 115 Gms and 70 Gms) Original Contains essence of the Dettol antiseptic solution Skincare Contains moisturizer for Skin care. Active Contains Active cleaning agent for Active cleaning. Fresh Contains Fresh lift for a Fresh feeling. Sensitive Contains Skin-friendly ingredients for Sensitive skin. POSITIONING schema Positioning Against CompetitorDettol is positioned as a premium brand which the mother chooses for 100% protection against all germ s and bacteria for her family. The mother of the family is the focal point for Dettol Soap positioning compared to Safeguard and Lifebuoy which focuses on children. Positioning In recounting To mathematical product Attribute The primary positioning vis a vis product attribute is that Dettol Soap has the essence of Dettol Solution, the no. 1 antiseptic brand in the world trusted by families everywhere for over a century which its competitors do not posses. Hence, it is considered a premium brand in the anti-bacterial segment.Positioning by price and quality As Dettol is a premium brand, it is priced at a premium to its competitors (Safeguard and Lifebuoy). Being premium means there will be no compromise in quality as the link between price and quality exists and customer is always willing to pay more for perceived quality which in the case of Dettol soap, he/she does MARKETING MIX STRATEGY PRICING STRATEGY Price v/s non price competition Dettol soap is priced at retail price of Rs . 38. 00 (115 gms) and Rs. 26. 00 (70 gms) which is at a premium of Rs 3 and Rs. 2 to its competition (Safeguard and Lifebuoy).Discounts and allowances RB give a special trade offer on Dettol Soap of 2% during the summer season so as to push to product into retail and an additional discount of 4 % to wholesalers to maximize loading in the channel and improved distribution when demand (consumer pull) is maximum. In addition, for the months of June to August RB runs a special consumer promotion pack of three DettolSoaps (in one package) with a Rs. 19 price off on a purchase of three soap bars. Geographic determine strategy In pricing the seller must consider the cost of shipping.There are different geographic strategies. But RB utilizes the unvaried delivering pricing (the same delivering price quoted to all buyers regardless of their location) for Dettol Soap. DISTRIBUTION STRATEGY CHANNEL OF DISTRIBUTION FOR CONSUMER PRODUCT There are 2 primary channels of distribution for Dettol soap Distributors and sub distributors The company sells the products to its appointed distributors and sub distributors (+300 all over Pakistan) that are responsible for the distribution of pre-defined geographical areas who distribute it elevate to wholesalers and/or retailers.The retail distribution is further classified into TOP STORES (TSPs) which include all the high visibleness outlets like al-fatah, HKB, Akbari stores etc and whole sale comprises of categories of diamond, gold and silver divided on the based on their average purchase per month and from here the product reaches the point of sale for the customer. Direct Delivery (Key Accounts) The company provides direct delivery to select large customers like institutional buyers of key accounts which sell directly to the consumer (in case of USC and CSD) or to small retailers / end-consumer (in case of MAKRO / METRO).INTENSITY OF DISTRIBUTION RB has an intensive distribution strategy of the product through its distribut ors that remunerate every geographical area and who resell onwards to wholesalers and retailers. There is also direct delivery suffice to key accounts (USC, CSD, MAKRO &METRO). Every available channel is utilized for maximum distribution and coverage to all the hypermarkets, supermarkets, general stores, kiryana stores and medical stores. The company also has in place a RDF (rural development force) which is covering the rural areas and exploring new markets for potential market penetration.PRODUCT STRATEGY Consumer and biz product Dettol soap is a fast moving consumer product. thingumabob good It is an essential good vis-a-vis its target market, which is all households (primarily mothers) who can afford buying soap and who want to fulfill an everyday need (primarily bathing) that provides them and their family with a 100% anti-bacterial solution complete protection from all germs/ bacteria and cleanliness from dirt / grime. Product mix The five variants provide an ideal product mix in terms of consumer needs i. e.Original with Dettol Solution, Skincare with moisturizer, Active with active cleaning agent, fresh with fresh scent and Sensitive for sensitive skin. A new launch of Dettol herbal tea Soap, which takes the tally of soaps to six variants. Unique marriage offer that Dettol Herbal Soap has to offer is The fundamental idea is that ordinary salmon pink soaps only offer aspects of beauty but what healthy skin requires is both freedom from germs and the use of natural extracts something only offered by Dettol Herbal Soapwhich provides not only Maximum Protection from germs but also contains Aloe Vera, Avocado oil and botanical extracts. Product line extension and uses The product is used primarily for showering / bathing but is also used for hand washing. A product line extension is Dettol Hand wash which is also available under the Dettol Brand. Product Life Cycle Since this is a Fast Moving Consumer Product, the average product life cycle of this pr oduct (if used every day) is 30 days and 2 years if not in use (if stored in a cool and dry location). The brand is entering from growth to maturity. ADVERTISING AND PROMOTION STRATEGY chat STRATEGY OF DETTOL SOAP Reposition Dettol soaps range as a preferred everyday use solution for the whole family COMMUNICATION OBJECTIVES Announce new & improved Dettol soap. Protection against a wide range of unobserved germs (including bacteria & viruses). Better experience (lather / perfume / feel-on-skin). Show all 5 variants of new Dettol soap. AGENCY survival Almost 135 publicize agencies exist in market but Reckitt Benckiser has selected Manhattan International Limited (MIL) Advertising Company because of their outstanding work in Pakistani market.BUDGET Dettol soap is a Rs 1 billion brand annually and so the marketing budget allocated to it approx 20 % of total Net revenue, not much resources have been allocated to Dettol soap marketing efforts due to its squeezed margins and close competition with other antibacterial soaps, it mainly derives its sales from the brand equity of Dettol liquid. MARKETING COMMUNICATION METHODOLOGIES This is a summary section. Give a brief overview of your advertising, consumer promotions, personal selling, sponsorship programs and database programs.Discuss the intercourse mix of each of these components and how you will integrate them together into seamless plan. This discussion should relate back to your market Communication Objective and how these methodologies will help in accomplishing the objective. Different advertising rates of various media vehicles have been given in the appendix 1, 2, 3 and 4. ADVERTISING (TVC) Television is still the primary medium for advertising for Dettol soap, and print also forms a crucial part of the communications strategy. But increasingly campaigns are unified across all these communication channels.All advertisements of Dettol soap are a blend of hard sell and soft sell advertising, as all the Dettol soapadvertisements first show the ingredient it contains (Dettol Antiseptic solution) and then portray the wound up benefit for the user which revolves around the theme of a mother and children in which the mother is the one who makes her family use Dettol soap as she is one who decides what is best for her family in personal health, indicating that the target market of Dettol soap are the health conscious mothers of young children. The main model used in almost all of the Dettol ad campaign is mahnoor baloch.When it comes to advertising, DETTOL prefers TV because of their philosophy that HEALTH AND HYGIENE ALWAYS COMES FIRST. Thus TV is the best media, as you can show how Dettol soapkeeps you hygienically clean and protected and gives you daylong protection from luggage compartment odour. Apart from this, in Pakistan, TV is a strong medium, it has highest reach. Thus a large part of advertising budget is focused on TV. Dettol soap spends around 60 % of the TV adverti sing budget on all channels with high rating points like PTV, PTV WORLD, GEO, ARY, INDUS VISION etc. Dettol soap advertises highly in summer season i. . mid of the year, as people prefer frequent washes in such seasons to keep hygienically clean and long lasting protection against body odour. MEDIA PLAN-TV Dettol has devised a well approached media plan which covers almost all of the major channels which are covered through high frequency spots on all (over 12 minutes per channel per day ), with the Dettol soap ad showing in the publicize news of geo and PTV. Cable branding has also been carried out two major cities, in Karachi world call channel branding (72 spots/day) and in Lahore cable spots (72 spots/day).CONSUMER PROMOTION Dettol soap also provides additional support by giving away various consumer promotions to provide the consumer with the extra value benefit. The consumer promotion introduced by Dettol soap was that on a purchase of three soaps the consumer will get a p itch of Rs 19. The consumer promotion is as under. Another consumer promotion opportunity as a part of new product promotion and sampling effort has been carried out at METRO stores in Lahore and Islamabad where a free soap bar is being offered on a single purchase of the new product, Dettol MPC.INSTORE PLACEMENT STRATEGY Dettol soap has also planned an in-store placement strategy to promote and market their product so to have maximum visibility to the consumer they have assigned dedicated shelves to the product and are also promoting their product in metro and makro aswell. Their placement strategy is mainly focused on O Place Dettol Soap next to Safeguard O Equal or more facing than Safeguard. O Place between sixty & Safeguard where Possible. O Build brand block wherever possible.