Consumer Behaviour in the Gangster Subculture Essay

Consumer Behaviour in the Gangster Subculture - Essay Example However, in the internal contexts, diversity is a tool that enables organizations to learn more about the tastes and preferences of different cultures. The main objective of this paper, therefore, is to stress the impact of cultures and subcultures in determining the management strategies employed by organizations. Given that the topic of cultural diversity issues a wide array of consumption behaviours, this paper will delve into the gangster sub cultural consumption behaviours, looking at how the cultural and sub cultural factors contribute to this consumption trend. Besides, the paper will give a detailed analysis of the characteristics exhibited by consumers belonging to this segment, hence giving a guide on how to tailor production and management processes of an organization to suit the expectations of these consumers. Indeed, this paper issues designers and innovators an insight on how to assess the viability and potentiality of their projects and ideas, putting into perspective the need for organizations to widen their market share by attracting and retaining more customers. Culture represents the external part that influences the consumer tendencies or behaviours. In this case, cultures are a representation of the effect of other individuals on a personal consumer choice. Culture is an independent set of factors that are shaped based on the beliefs and knowledge of the society. Despite this, other factors constituting culture are irrelevant in other societies, as they do not reflect the beliefs or knowledge of that society. In understanding the lives of the people within a culture, subcultures play a pivotal role. Therefore, subcultures are a representation of minor groups within a culture (Solomon et al., 2014). Numerous beliefs and knowledge sum up to form a culture. In many cases, subcultures are linked to the youth, as they have various beliefs that aid in the formation of many sub-groups.